Many brands and businesses know that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf. SEO will certainly improve a website’s overall search ability and visibility, but what other real value does it offer? Why is SEO so important? Here 4 important of SEO to your business that can take your brand to the next level.

SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties. Many elements go into establishing authority regarding search engines like Google.

 

For a Better User Experience

Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there. Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success. Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the Search Engine Results Pages (SERPs) for users. The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily. Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

Authority

The concept of authority is relatively new in SEO, but it’s becoming increasingly important to search engines because it’s becoming more important to web users. Essentially, authority means that your website is trustworthy, high quality, relevant, and has something to offer. The more authority your site has, the higher your ranking will be, and the more prospects will come to trust your brand.

Web Traffic

Increased web traffic is one of the main goals of SEO, and you increase traffic when you increase visibility and rankings. Nearly 33% of clicks go to the first ranking page, and the first five listings get over 75% of all clicks. If you want more prospects to find your website through a search engine, then you need SEO practices that will help you rank among the top five positions, and ideally number one.

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